In this episode, I'm speaking with Dima Pinchuk, the former VP of Marketing at SocialPoint studio in Barcelona and the ex-Global Marketing Director at Wargaming.
Dima joined Wargaming when it was a small studio of just 60 people and experienced firsthand its remarkable transformation into the global gaming powerhouse it is today.
We delve into the challenges of Marketing in games, the strategies behind successful game launches, and the importance of building trust within a team.
Dima also shares his experiences at PokerStars and SocialPoint, and we explore the future of marketing in the video game industry.
Hope you’ll enjoy this!
0.00 - 3:00 Where did you grow up?
3:00 - 5:00 Did you always know you’re going to work in video games?
5:00 - 8:00 Witnessing the Wargaming transformation
8:00 - 14:00 Wargaming’s marketing strategy
14:00 - 16:00 Growth & struggles
16:00 - 20:00 What do companies get wrong in marketing when launching a game?
20:00 - 24:00 Monetization
24:00 - 25.00 Do you need a lot of investment in order to launch the game successfully?
25.00 - 26:00 Premium games
26.00 - 28.00 PokerStars
28.00 - 30.00 Moving to Barcelona
30.00 - 33.00 Covid
33.00 - 42.00 SocialPoint
42.00 - 46.00 How to build a great team?
46.00 - 48.00 Common denominator that all great companies have
48.00 - 52.00 The future of video games
52.00 - 54.00 - Your personal future
Dima Pinchuk: Mobiles Games, Marketing & Emerging Trends in the Industry