In this episode of ByteAction, I speak with Hanin Fakhriddin - a mobile marketing expert whose journey spans across Gameloft, Ubisoft, and beyond. From pre-smartphone gaming to leading high-impact launches like Hungry Dragon and Might and Magic: Elemental Guardians she shares her insights on how mobile games are brought to market, and what makes them thrive.
We discuss the evolution of marketing in games, the role of community building, testing strategies before launch, and why data and psychology are at the heart of great marketing. Hanin also offers a candid look at her shift into freelancing and the challenges (and joys) of teaching, consulting, and staying ahead in a fast-paced industry.
Whether you’re a dev, a marketer, or just curious about how mobile games succeed, this episode is a masterclass in mobile growth marketing.
Link to Hanin’s mobile marketing academy:
https://hanin-fakhriddin-s-school.teachable.com/?preview=logged_out
00:00 Introduction
03:15 The Roles of Networking and Graphics in Game Development 09:30 Turning Creative Visions into Playable Realities
16:40 Tackling "Impossible" Problems in Game Programming
22:50 The Secrets to Great Multiplayer Games
29:10 Remote Work: Challenges and Opportunities in Game Development
35:45 VR Gaming: The Next Frontier?
41:20 How to Break Into Game Development—and Thrive?
36:45 Balancing Innovation with Market Demand
46:55 Predictions for the Future of Gaming Technology
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